About the Expedition
The Petra to AlUla Expedition celebrates the ancient Nabataean incense route, linking Petra in Jordan with AlUla in Saudi Arabia. Covering 500 km over 30 days in 2026, this journey honors the 150th anniversary of Hegra’s rediscovery while promoting science, education, and cultural exchange.
This journey is more than a desert path – it is a bridge across centuries, connecting cultures and inspiring future explorers.
This journey is more than a desert path – it is a bridge across centuries, connecting cultures and inspiring future explorers.
This journey is more than a desert path – it is a bridge across centuries, connecting cultures and inspiring future explorers.
Strategic Value
Heritage
Reviving the Nabataean trade route and honoring shared history.
Tourism
Laying the foundation for a permanent Petra–AlUla Heritage Trail and supporting eco-tourism.
Diplomacy
Strengthening cultural collaboration between Jordan, Saudi Arabia, and the UK.
Education
Engaging schools worldwide with live updates, Q&As, and learning resources.
Impact & Legacy
- Permanent Petra–AlUla Heritage Trail for eco-tourism.
- Educational programs and global digital archive.
- Community engagement with Bedouin-led guiding and services.
- International exhibitions in Amman, Riyadh, London, and New York.
Discover the Nabataean Legacy Across Borders
- Builds stronger heritage and tourism links between Jordan and Saudi Arabia
- Encourages sustainable adventure tourism and conservation efforts
- Raises international awareness of the Nabataean heritage
- Highlights the region’s unique landscapes and cultural value
- Delivers enduring educational programmes and media resources
- Paves the way for a permanent cross-border eco-tourism trail
Why Partner With Us
By supporting the Petra to AlUla Expedition, sponsors and partners gain visibility on a global platform while directly contributing to heritage preservation, cultural diplomacy, and education. Opportunities include branding across media, co-hosting exhibitions, and creating a lasting legacy in conservation and youth engagement.